Planning

Genre

audience

As the genre is Future Garage, we need an innovative name for out artist to reflect this. When playing the song Girl, we can imagine fluorescent lights being used throughout the video, in conclusion we came up with a few ideas for names of ourartist. Although our artist fits in with the DJ genre, we didn't want a 'normal' name for him, and wanted to go with the theme of colour. We came up with the above names, SPCTRM (Abbreviated - Spectrum) got the most likes from our audience of 17/18 yearolds (I will discuss our target audience later on). The name SPCTRM is based on the theme of colour, as spectrum is a variety of colour, as well as reflecting the genre Future garage being experimental and metaphorically colourful.